Logo design and brand for We Throw Switches, a gaming events company based in Edinburgh.
Final logo
Concept and idea generation

Together with the client I iterated upon several iconographic and logotype-based logos, before we settled on the arcade cabinet.

We were keen to use gradients in the logo, which raises problems when using it against different backgrounds. Here I explored the readability of the logo with the different gradients envisioned.

Final logo and social media assets

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